summo

The Summo media kit

Logos, colors, type, and symbols for writing about Summo. Grab what you need; if something's missing, email us.

01

Logo & assets

Do

  • Keep clear space around the mark equal to its own height.
  • Use color on light backgrounds, knockout on dark, mono for single-color contexts.
  • Scale the whole lockup, never the mark and wordmark independently.

Don't

  • Recolor, stretch, rotate, or add shadows and gradients.
  • Set the wordmark in another typeface or rebuild it by hand.
  • Place the color mark on a busy or low-contrast background.
02

Citypop symbols

Summo's illustration language is citypop: sun-drenched leisure-world scenes, drawn flat. The full set; every symbol downloads flat or outlined.

03

Motion

The dusk splash: the cinematic loop that opens the app, with a localized cut for every country Summo speaks to. Pick a place to see its dusk.

ArgentinaMP4
04

Color

Every color plays exactly one role: turquoise for action, gold for value, green for positive. Click any swatch to copy its hex.

Surface & accent

05

Typography

FrauncesDisplay, headlines & wordmark
Sunlight, palms, and long weekends.
Instrument SansBody, interface & balances
$12,340.56Reads clearly at any size.
InconsolataAddresses & tabular data
0x8f4c…a1b91,234.5678a1b2c3…9f0

All three typefaces are open-source and free to use from Google Fonts.

06

Media contact

Writing about Summo?

Happy to help with whatever you're putting together. If you need an asset or a format that isn't in the kit, email us and we'll send it over.

Email [email protected]